Push Culture Apparel started with one design (the face mask in the Rider's Hoodie) and a single goal, to create a "skate apparel" line in a way that had never been done before, by designing clothing that actually functions as gear for our sport. We were determined to not just be another graphic T shirt line but to actually make clothing that better equiped rider's to ride and crash. Because of this we've only made one shirt in 3 years, but now that we have brought a line to market that bridges the gap between soft and hard goods we are stoked to be introducing a growing T-shirt line. As a "Cut and Sew" manufacturer, buying mass produced shirts was not an option so we started from scratch and made what we think is the best Tshirt. We are so happy with the final product that we are offering it alone with no graphic, because you just can't beat a plain white T.
The pattern we created for the shirt is very ergonomic which you immediatly notice and appreciate when you first put it on. This is not the "slim fit" you get with a lot of shirts these days, instead, it's more full to allow air flow around your body to keep you cool and evaporate sweat. For the same reason it doesn't have a typical crew neck either. Knowing heat rises, we designed the "Notched Crew Neck" (for those of you who "don't wear vnecks") just loose enough to dump all your body heat.